Additionally, Missouri residents are now able to get their hands on SONIC Hard Seltzer in St. Louis. This one is a big departure for Sonic, as they don't have any melon-flavored beverages in their restaurants. What you need to know about Sonic hard seltzers. 21 New States Welcome SONIC Hard Seltzer. In addition to the packages environmental advantages, brands also enjoy leading filling, distribution and retail display economics as there is no wasted space due to cans stacking abilities. We sure appreciate you sharing your experience, Amy! Sleek cans. Sonic, the beloved fast food restaurant that has made its mark in supplying drinks to quench your thirst, is now joining the increasing trend of hard seltzer with its lineup. Since Sonic Hard Seltzers have very little added sugar and no artificial sweeteners, they're all much less sweet than their soft drink equivalents. So along with COOPs general counsel, he hit the road. The taste is stronger than some of the others, and the extra sweetness really helps sell it as Limeade rather than just another weak-tasting hard seltzer. But two things happened that would dramatically expand the course of the brewerys FMB foray. Perfect for fans of black cherry soda or snow cones in the summertime, it achieves a unique candy-like sweetness that truly captures Sonics iconic identity. IRVING, Texas Big 12 Sports Properties, the LEARFIELD team dedicated to the Big 12 Conference as its sponsorship rights holder, announces a multi-year agreement with Oklahoma City-based COOP Beverage Works, makers of SONIC Hard Seltzer. Boosted by changing tastes, emerging mainstream demand for perceived better for you beverages, and powerful cultural artifacts like Trevor Wallaces instant-classic Aint no laws when youre drinking Claws viral video/slogan nonpareil, hard seltzer went from unfairly slandered sorority slimmer to super-premium, all-demographic thirst quencher. Sipping this reveals no evidence at all of the raspberry flavor promised by the illustration on the can. Its extreme sweetness and sourness are sure to make an impression, though some may find the flavor too intense if you prefer natural fruit flavors in your beverage options, this one isnt for you. Their version is a refreshing twist on the melon seltzer formula because its taste isn't dominated by watermelon. Limeade, however, has got it all juicy lime notes in combination with refreshing zesty elements that create a harmony as pleasing on the tongue as it is stimulating. SONIC Hard Seltzer was made for any . We like the blue one (maybe its ocean) the best (?). Not only is it delicious, but it doesn't taste like any other hard seltzer we've tried. In 1953, the first model of the drive-in restaurant opened in Shawnee, Okla., originally named Top Hat. Sonic continues to capitalize on this success by encouraging customers to join either Team Ocean Water or Team Cherry Limeade in promotional materials for their Hard Seltzer brand. Product Get the Android Weather app from Google Play, Win a Midday Makeover from Studio STL and West County, Hold my beer its time to sign up for the St. Patricks, Tims Travels: Dreaming in silestone and slabs its, Downtown is turning green for St. Patricks Day Parade, The 7brew Crew brings kindness, joy and of course,, Freshen up finds: Give your skin a slug-hug, What the Cluck! Required fields are marked *. Is there a more distinctly American institution than the Sonic Drive-In? At first glance, everything about Sonic Hard Seltzer is what we've come to expect from this beverage category, from the ingredients to the nutrition to the slim white can. Watch. The restaurant wowed diners with then-innovative curbside service, which let visitors order burgers without leaving their cars, and led to the catchphrase, Service at the Speed of Sound (i.e. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. (The firm is not involved in COOPs sales, marketing, or external partnerships, including the one with Sonic.) Follow me on tik tok: https://www.tiktok.com/@cinestalker Follow me on instagram: https://www.instagram.co. This actually looks like a partnership, adds Bichsel. That doesn't mean it tastes bad, but it does mean it's putting on airs and pretending to be more special than it actually is. I was SOOO excited to try them, I assumed they were so bad that they just kept it to OK. As thats where they were being made. Whether you are kicking back and relaxing while watching sports or sitting and soaking up some sunshine poolside, you'll be tasting the good vibes with every sip. Sonic Hard Seltzers are ditching their old packaging and opting instead for new, slim cans. The first you know about. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. (A little oasis in [customers] days, as Springer puts it.) Sonic Hard Seltzers, which were previously only sold in Oklahoma, are now . Mossmans six-year tenure at the brewery was immediately preceded by another half dozen years as a CPG licensing executive focused on the hardware industry. The brand manager at Sonic called me and said, Were a go, recalls Mossman in a recent interview. ARKANSAS, USA SONIC Drive-in is jumping on the hard seltzer craze and you can now enjoy the restaurant's famous flavored drinks in alcohol form . -. If you play the word association game with 99 percent of Oklahomans and said cherry limeade, their first word would be Sonic. COOPs team had played the flavor-association game in homage to the hometown favorite, and now it was going gangbusters. Treat your taste buds to a unique blend of Japanese melon Ramune soda and Pepino Limon Gatorade with a hint of sweetness, culminating in an acidic cucumbery aftertaste like nothing youve ever experienced before. November 4, 2021. With its continued market expansion, SONIC Hard Seltzer is on track to see significant growth across the US. With 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. Sorry, Chili Cheese Tot lovers.) With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) Together he and Mossman hashed out the structure of the licensing arrangement. Two weeks after the [Will & Wiley] launch party, Rudy Gobert famously caught Covid here at the Thunder game in Oklahoma City, and our whole world changed, says Mossman. According to Daniel Mercer, CEO, COOP Ale Works, its no secret why SONIC Hard Seltzer has carved out its own niche in the crowded hard seltzer category. We ended up throwing away the rest of them. On the contrary, lime juice has complex flavors comprising both acidic tartness and sweet zestiness that captivates everyones palate! No way. (According to a 2021 Business Insider report, a full quarter of Sonics pandemic receipts came from its soft drink menu. All in all, these seem healthier than most items on the drink menu at Sonic restaurants (except for the fact that they contain alcohol, of course). - Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. COOP Beverage Works manufactures and markets alcoholic beverage products in the seltzer, ready-to-drink (RTD) and malt-beverage categories such as SONIC Hard Beverages (SONIC Hard Seltzer, SONIC Hard Slush and SONIC Hard Southern Sweet Tea) and future licensing partnerships. Sonics lineup consists of eight flavors and is currently available across seven states throughout America! Combine all ingredients, except for the Lemon Berry SONIC Hard Seltzer, into a cocktail shaker and muddle the berries. Jenna has a Bachelor's Degree from Lycoming College and her Master's from Penn State, holding 4 years of writing experience between a variety of publications and Hip2Save. According to new reports, the hard seltzer market is expected to reach $49.4 billion by 2028[1], showing that the category is still highly in demand with no sign of slowing down. ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. All your favorite SONIC flavors are now available as hard seltzer! Make sure to check this post about Sonic Shark Week Slush! At home, at the lake, on your neighbors patio its happy hour somewhere! SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. Sign up for VP Pro now! With this drink on your side, youll never have to worry about running short of sweet refreshments! Whether the money printer will go brrrr for Sonic hard seltzer longterm remains to be seen. Its not just orange juice- this drink has a unique and delicious taste reminiscent of those classic corn syrup drinks from years ago now, excited for adults who want more than a refreshing treat! (Well, MOST of them. Reviews on Truly Hard Seltzer Bar in Los Angeles, CA - Truly LA, Big Bar, The Edmon, EightyTwo, 90 West Lounge, The Normandie Club, Clifton's Republic, The Brickyard Pub, Southland Beer, EP & LP The Cherry Limeade IS Sonic. | VinePair, https://vinepair.com/articles/ask-bartender-secret-to-margarita/, wbs_cat Spirit, wbs_type Tequila, agave, blanco, lime, margarita, tequila. Cant wait to try this!! The choice toward cans was an easy one as this is the iconic package for the hard seltzer market, Daniel says. Of all the Sonic seltzers, this one is the most faithful to its flavor inspiration. Thanks for letting us know what youve thought of these, Stormy! The alcoholic beverages are not available at SONIC Drive-In locations, according to the press release. SONIC Hard Seltzer will move into six new markets: Texas Kansas, Arkansas, Nebraska, Missouri, and Arizona. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ --SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new states: Alabama, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. Sleek cans. All Rights Reserved. (If you sense in the moniker a vague echo of Bartles & Jaymes, a before-its-time wine cooler marketed with before-its-time whimsy in the 80s, Mossman would be delighted to hear it: The nod was intentional.). SONIC Hard Seltzer can be enjoyed on its own or as a core ingredient in a delicious cocktail for added effervescent flavor and fun. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. TM and 2021 Americas Drive-in Brand Properties, LLC. The fake cherry flavor is big and bold, calling to mind memories of eating cherry snow cones in the summertime. Its a lot easier for you to come in with Sonic hard seltzer than it is to get a meeting with the Wal-Marts of the world when youre pitching a small craft brand that the planogram guy has neither heard of, nor can find with a quick Google search, he says. COOP Ale Works COOP Ale Works is a craft brewery based in Oklahoma City, OK, dedicated to brewing full-flavored beers with the greatest attention to quality. The Tropical offers Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. . Yet, sought-after actual guava flavoring can be. This is one of the best, if not the best, of the Sonic Seltzer bunch and definitely beats everything else in the tropical box. We generously provided a few cases for us to test out all these delicious flavors so we could report back our results. It is both sweeter and more sour than its brethren, with an assertiveness that may prove divisive. [M]ost consumers are either fans or are at least familiar with our popular drink flavors across Sonics 46-state footprint, explains Springer, noting that while the firms franchisees are excited by the hard seltzer rollout, there are no plans to sell the alcoholic beverage at the drive-ins themselves. The Lemonade Sonic seltzer fails to bring the same refreshing satisfaction as its Limeade counterpart. And its no secret why cans are the answer for this market. If youre within striking distance of a Sonic, assume youre surrounded by cherry limeade acolytes. This feature was not appreciated when it came to this particular imbibe. Its been insane.. The aftertaste of this one has a distinctive SweeTARTS edge to it that's not unpleasant. Those storylines, and other market factors, are creating new opportunities for brewers willing to try their hands at developing businesses beyond their own portfolios and brands. In 2018, the category grew by 4%, making it the fastest-growing segment in the U.S. market. For more information, visit coopaleworks.com. Top Hat was already copyrighted, restricting the Oklahoma restaurants ability to expand. After earning an enthusiastic reception in its Oklahoma test market, SONIC Hard Seltzer began its coast-to-coast rollout in January, with the goal of becoming available nationwide by the end of 2022. Guava is one of those fancy-sounding names that manufacturers can just throw onto products because they know that not that many people will call their bluff. Oh darn! It's more reminiscent of actual ocean water than anything you'd get from Sonic. If your child will play baseball or softball this spring, youll need to stock up on appropriate clothing and equipment. It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other markets, including Missouri, Illinois, Alabama, Colorado, Connecticut,Georgia,Iowa,Idaho, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. With craft beer growth slowly rebounding from the pandemic, heavy crowding in off-premise chain retail, and category lines blurred nearly beyond recognition thanks to malt- and spirits-based momentum with American drinkers, staking out a stable place in the market is no mean feat. Prices and availability are accurate as of time posted. The lack of sugar really hurts the Ocean Water seltzer, which has notes of savory coconut and sour citric acid with a mildly salty aftertaste. Were actively negotiating with several parties to bring more licensed brands to market because we really feel like convergence between non-alc[oholic] and alcoholic beverages will continue to be a trend that grows moving forward here., Thats not to say its easy. ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. About COOP Beverage Works Served by SONIC's iconic Carhops, the restaurant's expansive, award-winning menu offers unique, breakfast, lunch, dinner, snack and drink options for the whole family. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. The only things that set these seltzers apart from the competition are the Sonic branding and some unique flavor options. Your email address will not be published. Given that, you might assume that COOP is using the Sonic name as a foot in the door to expand its owned-and-operated beers and hard seltzers with new wholesale and retail partners. Although the ingredients on the label didn't include artificial sweeteners, it had a little bit of that kind of flavor, with a saccharine aftertaste that smacked of diet soda. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. The aesthetic change takes place alongside news that the brand will be expanding its distribution footprint into several new markets. Sonic Seltzers Melon Medley is an unrivaled tropical treat that stands out among the rest. The lime essence in this can is full-flavored, with a citrusy pop and distinctive hints of lime oil. Nestled in the vibrant Downtown LA Arts District, Truly LA contains everything from our small-batch flavor innovation lab to a concert venue where we host a myriad of events ranging from weekend artist markets to live music collaborations with our friends at Live Nation. They werent horrible, just not amazing. All rights reserved.Produced by COOP Ale Works, Oklahoma City, OK. Sign up for SONIC Hard Seltzer served straight to your inbox. About Big 12 Conference Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. Will & Wiley debuted in early 2020, and grabbed up around 8 percent of Oklahomas hard seltzer market in its opening weeks, according to Mossman. Offering less tartness than other options, it evoked subtle similarities to soda beverages like 7UP. Born from the collaboration between SONIC Drive-in, a 68-year-old brand powerhouse, and COOP Ale Works, a 12-year-old quality craft brewery, SONIC Hard Seltzer continues to gain a devoted customer following. Of course, the chain's distinctively chewable pellet ice has a cult following, but that's only one of many unique touches the iconic drive-in brings to their drinks. Its student-athletes and teams have combined for 718 individual NCAA titles and 77 team national championships. Contactless delivery and your first delivery or pickup order is free! Earlier this month, rumors emerged online that the toymaker was Want to know how to say Happy St Davids Day in Welsh? Sonic Hard Seltzer has crafted a unique beverage experience with its two themed 12-packs: Citrus and Tropical. Watermelon is definitely hanging out in the background, but it's not dominating your palate as you drink this. This Sonic Seltzer presents an assertive orange flavor with a subtle hint of pineapple to balance. 1/2 oz Simple Syrup. While some of the calories in SONIC Hard Seltzer do come from those sugars and other carbohydrates, most of them come from the alcohol content itself. Served through its iconic Carhops, the restaurants expansive, award-winning menu offers unique breakfast, lunch, dinner, snack and drink options for the whole family. Because Sonic hard seltzer is sold in third-party retailers, not the chain's 3,500 locations nationwide, getting the look and feel just right is paramount to the partnership. Sonic's Mango Guava seltzer tastes like pure mango. According to Velocity, Sonic Hard Seltzer arrived in the state of Oklahoma on 17 May, where it can be found in most liquor, convenience and grocery stores. Along with serving up never-before-seen Truly concoctions, we work with . Why does lime get to taste like actual limes while lemon only tastes like sour? If faced with the challenge of describing guava flavors on the spot, it may prove difficult due to a lack of experience or familiarity. But in the 11 months since launching the brand, COOP has expanded its footprint twice: first to an additional six Midwestern states in October, and then to 24 more in March 2022. Please look at the time stamp on the story to see when it was last updated. Pick up a pack and host your own happy hour any time you want! Prior to July 18, Sonic Hard Seltzer was available in a total of 31 states including Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, North Carolina, New Mexico, Nevada, Ohio, Oklahoma, Tennessee, Texas, Virginia, Washington, West Virginia, and Wyoming. Rather than having watermelon as its primary flavor which dominates many American beverages in this category Sonics version is dominated by honeydew notes with subtle hints of watermelon playing off them to create harmony and intrigue. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. Would you also like to leave us a comment? About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. Hed been thinking about the line as a bolt-on to COOPs traditional beer portfolio, an effervescent ancillary revenue stream that would run in tandem with the core business. Updated: 10:54 AM CDT November 4, 2021. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. It just made sense for us to look at a COOP partnership with a mirroring regional footprint, Sonic chief marketing officer Lori Abou Habib told Forbes in March 2021. Ultimately, whether these are worth seeking out in the crowded hard seltzer market comes down to taste, so it's time to start cracking some cans. In here youll also find all the cooking tips and tricks + information and basics for special diets like gluten free, vegan and keto. Is this the Edward vs. Jacob of our generation? It simply wouldnt do to jeopardize that sort of big-ticket revenue by cheapening Sonics beverage brand equity with a fly-by-night hard seltzer simulacrum.) To be frank, it tastes exactly like Mango White Claw. We expected the plain Limeade seltzer to be kind of boring, but it was actually one of the tastier options. Couple this with our craft beer tradition of manufacturing quality and excellence and youve got a winning combination for a leading hard seltzer entry that is shaking up the category and driving extraordinary growth.. The Melon Medley seltzer tastes more like Japanese Melon Ramune soda than it does, say, a Watermelon Truly. Guava is often a mysterious flavor in many products, but its distinct and unique taste can be hard to define. All Rights Reserved. Speaking of the past: Even as recently as a decade ago, it would have been anathema for a legitimate craft brewery to partner with a major fast food chain. We had high hopes for the Ocean Water seltzer going into this taste test, but sadly it was one of the least impressive flavors in the lineup. If youre reading this, you probably know what came next: The craft beer industry, eyeing slowing growth in its maturing category, went looking for an answer to the White Claws of the world. . When looking for this fruity essence among different items such as seltzer beverages, one may find that they cannot detect any hints within them despite claims from manufacturers demonstrating how elusive. Though it certainly wont surprise you with its bold guava notes, fans of these drinks will likely find much to savor here as well! But having already cracked into the categorys upper echelon after less than a year on the market, its worth taking a closer look at how COOPs pioneering QSR deal came to be, how its structured, and what it means for the collapsing landscape of American alcohol. All these flavors come in at only 100 calories each . According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram . Returning from a morning run in early September 2020, he got in touch with the brand marketing team at Sonic to pitch a one-off collaboration. I'm a food photographer and recipe developer with a passion for creating healthier alternatives to all time favorite recipes. Testers found its coconutty notes, along with sour citric acid flavors plus hints of saltiness, unsatisfying compared to other offerings like Cherry Limeade. SONICDrive-In They are not amazing I was disappointed because I really wanted to love them. SONIC Happy Hour, redefined. It would definitely be worth picking up as a standalone six-pack if you had the opportunity. Christmas came early for Sean Mossman two Decembers ago, and it came in the form of a phone call from Americas Drive-In. The president at Oklahoma Citys COOP Ale Works was headed into the holiday in relatively high spirits, having navigated the pandemics opening nine months with a successfully launched hard seltzer line and more new flavors on the horizon. It doesn't taste like orange juice, but rather what you thought "orange juice" was when you were a kid if you grew up on the corn syrup-rich, artificial stuff. Orders . But times have changed, and these days, for a regional craft brewery, its as good a place as any to stack your chips. The original, nonalcoholic version from the drive-in is almost painfully sweet and instantly gives you a brain freeze because of Sonic's magical pellet ice. Hip2Save may earn a small commission at no extra cost to you via trusted partners and affiliate links in this post. Sonic seltzer contains no gluten or distilled spirits. | 2400 Dallas Parkway, Suite 500 Plano, TX 75093 | Phone: 469-241-9191. They are just OK in my opinion. As an Amazon Associate I earn from qualifying purchases. This unique flavor, which combines blue coconut syrup and Sprite to create a taste reminiscent of sunscreen, has become so popular that the company even copyrighted its name! It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other . Since 2007, Sonic has put its soft drinks program front and center with a profligate mix-and-match menu and daily Happy Hours. That non-alcoholic beverage pedigree has helped power banner billion-dollar revenues for the locally founded chain (which is now owned by Inspired Brands) throughout the pandemic when other quick-serve restaurants were scrambling to deploy QR codes. The Hailey Bieber and Selena Gomez drama has resurfaced again in 2023 and many are talking about their matching G tattoos. Not just anybody can say I want to make alcoholic beverages, he says. Read our full disclosure policy here. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. SONIC Hard Seltzer became one of the top 10 fastest-selling seltzer brands in the country within its first three months and is on track for significant growth across the U.S., according to the press release. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2011 - 2023 All rights reserved. But Mossman, who has worked at Oklahomas top-selling craft brewery, was already working another angle. (Well, MOST of them. Sonic hard seltzers comes in a wide variety of flavors! . No other fast-food place serves anything like it, and the company has copyrighted the drink's name. The SONIC Hard Southern Sweet Tea is offered in one original flavor, while the SONIC Hard Slush is being offered in three flavor offerings for fans to enjoy. # sonichardseltzer # thisishowweseltzer # thisishowwetailgate 1 reply 1 retweet 7 likes SONIC Hard Seltzer @SONICHardSeltzr 2 Nov 2021 Big news coming tomorrow. But given the turmoil in the restaurant industry over the course of the past couple years, big hospitality brands with household names are thirstier than ever for opportunities to monetize their intellectual property and diversify their revenue streams.

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